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Google Digital Marketing

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Understanding Google Digital Marketing

Google dominates online search, with more than 3.3 billion monthly searches worldwide, so it's no secret that everyone online visits Google for something.

In Morocco, Google has a monthly visit of 16.2 million, which means that your customers are probably there, whether they're looking for a product to buy, services to use, or information to study.

Being visible on Google means ensuring that your company is found by your target audience exactly when they need your services or products.

How do I get started?

First of all, you need to know that there are two main ways to appear on Google:

  • SEO or Search Engine Optimization 
  • SEA or paid advertising 

Your Ally for Natural Ranking

Search engine optimization, or SEO, involves fine-tuning your website so that it stands out in natural search results.

Our process starts with an in-depth analysis of your industry, a precise identification of your competitors, an understanding of your target audience, and a clarification of the products and services you offer. This essential step enables us to isolate the keywords most relevant to your business.

We then proceed to meticulously optimize your content and improve the structure of your website, while developing your network of backlinks. These joint actions are crucial to establishing your reputation with Google and getting your site into the top ranks of online searches.

The Power of Paid Advertising

For fast results, online advertising, or SEA, is the ideal solution.

SEA gives you an immediate presence at the top of Google search results thanks to targeted ads.

We create tailor-made SEA campaigns, with high-impact ads and refined bidding strategies, to guarantee you the best possible return on your investment.

So SEO is Free?

Search engine optimization, or SEO, is an essential strategy for increasing your online visibility at no direct cost.

However, the use of the term "free" deserves clarification: solid SEO positioning requires a substantial investment of time.

In fact, it often takes six months to create quality content for your target audience and start outperforming the competition.

How much do I pay for SEA?

The cost of SEA, or search engine advertising, depends on a number of factors, including the keywords targeted, the competitiveness of the sector, and the budget you wish to allocate.

Campaigns are generally billed on a CPC (Cost Per Click) basis, which means you only pay when someone clicks on your ad.

The cost per click can vary considerably, from a few cents to several euros, depending on the demand for the chosen keyword.

Our team works with you to define an optimal strategy that maximizes your ROI while staying within your budget, ensuring that every euro spent contributes to achieving your business objectives.


Why Choose Our Agency for Your Google Marketing?

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